Best overall9.5/10
Rankscale
Top score of 14 tools: buyers who want every engine without a per-engine upsell.
Prices read on official pages:Nov 14, 2026
AI visibility tools, ranked on prices you can check
Rankscale leads 14 GEO and AEO tools on engines covered, price per answer and what the first paid plan really includes.
See the ranking ↓Find my tool in 3 questions
Top picks, November 2026
14 tools scored · one formula · how we scoreLowest price9.2/10
Otterly AI
Solo marketers and small teams starting on a small budget.
Most answers per dollar9.4/10
SE Ranking AI Visibility Tracker
$7.91 per 1,000 AI answers on the entry plan, the lowest of the reviewed tools.
The 14 best AI visibility tools, ranked
Score, best use, three strengths and the catch for each. Prices are the cheapest monthly plan, read on November 14, 2026.
Rankscale 9.5/10
Best for: buyers who want every engine without a per-engine upsell.
- 17+ engines on every plan, Claude and Copilot included
- You choose the schedule, from hourly to monthly, so credits go where they matter
- Exports, sentiment, MCP and unlimited seats from the $99 plan
The catch: Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.
From $99/moRead on the official page on Nov 14, 2026Check price at RankscaleRead the Rankscale review
Free trial of Pro; its length is not stated on the pricing page
SE Ranking AI Visibility Tracker 9.4/10
Best for: getting the most tracked prompts per dollar on a daily schedule.
- 75 daily prompts for $89, about 11,250 answers a month: the cheapest answer in this comparison
- 14-day trial with no card, the longest here
- AI Competitor Research measures any domain's presence, not only yours
The catch: Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.
From $89/moRead on the official page on Nov 14, 2026Check price at SE RankingRead the SE Ranking review
14-day free trial, no credit card
Promptwatch 9.3/10
Best for: small teams that want every model and an API at entry level.
- All models, API and MCP from the $95 plan
- 6,000 responses a month on 50 prompts
- Unlimited seats
The catch: One project on Essential, and content tools start at $245.
From $95/moRead on the official page on Nov 14, 2026Check price at PromptwatchNo full review yet: facts from the official pricing page.
Free trial; its length is not stated on the pricing page
Otterly AI 9.2/10
Best for: solo marketers and small teams starting on a small budget.
- $29 a month is the lowest monthly price with daily tracking in this comparison
- Unlimited seats, brands, competitors and countries even on Lite
- Sentiment, citation sources and a GEO audit are included from the first plan
The catch: Lite stops at 20 prompts and cannot buy extra credits. The next step up is $189.
From $29/moRead on the official page on Nov 14, 2026Check price at OtterlyAIRead the Otterly review
7-day free trial, no credit card
Peec AI 9.1/10
Best for: marketing teams who want a clean daily tracker with unlimited seats.
- Unlimited users, competitors and languages from the $95 plan
- Source analytics down to the URL: which pages the engines retrieved and cited
- Recommended actions and gap analysis are not locked behind the top tier
The catch: Three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise.
From $95/moRead on the official page on Nov 14, 2026Check price at Peec AIRead the Peec AI review
Free trial offered; its length is not stated on the pricing page
AthenaHQ 8.9/10
Best for: teams that want every major engine and a content agent in one plan.
- 11 models on the first paid plan, the widest named coverage at that level
- A free plan lets you look at real data before paying
- Unlimited prompts, topics, competitors and seats: only AI responses are metered
The catch: $295 a month buys 3,600 AI responses, and the API is a paid add-on on top.
From $295/moRead on the official page on Nov 14, 2026Check price at AthenaHQRead the AthenaHQ review
Free Essential plan with 300 credits
LLMrefs 8.8/10
Best for: sEOs who think in keywords, not prompts.
- One $79 plan with every engine, API and CSV export
- You track keywords and LLMrefs generates the prompts behind them
- Unlimited seats and projects under one subscription
The catch: Weekly refresh, not daily, and the $79 price is flagged as limited-time.
From $79/moRead on the official page on Nov 14, 2026Check price at LLMrefsNo full review yet: facts from the official pricing page.
Free account, then a 7-day free trial of the paid plan
Nightwatch AI Tracking 8.7/10
Best for: sEOs who want Google rankings and AI citations in the same report.
- One subscription covers classic rank tracking (500 keywords) and 50 AI prompts
- Citation Intelligence shows which URLs the engines cite next to how those URLs rank on Google
- Perplexity is included from the first plan
The catch: Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99.
From €99/moRead on the official page on Nov 14, 2026Check price at NightwatchRead the Nightwatch review
14-day free trial, no credit card
Profound 8.6/10
Best for: enterprise teams with a budget and a sales call to spare.
- Up to 10 answer engines on one contract, including Claude, DeepSeek and Google AI Mode
- Prompt Volumes shows what people actually ask the engines, not only what you guessed
- Agent Analytics ties bot visits and AI-referred traffic to your own domains
The catch: No public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales.
Price on requestRead on the official page on Nov 14, 2026 · free 7-day trialCheck price at ProfoundRead the Profound review
Free 7-day trial (50 prompts, 3 engines)
Writesonic AI Search Visibility 8.3/10
Best for: content teams that want tracking and an article writer in one bill.
- Tracking, 15 AI articles and 10 site audits a month in the same $79 to $99 plan
- Ads monitoring for ChatGPT and Google AI answers from the first plan
- The Action Center turns gaps into on-page and off-page tasks (limited below Enterprise)
The catch: Three engines only until Enterprise, sentiment starts at the Growth plan and Starter has a single seat.
From $99/moRead on the official page on Nov 14, 2026Check price at WritesonicRead the Writesonic review
Free trial, no credit card; its length is not stated on the pricing page
Scrunch AI 8.2/10
Best for: brands that want monitoring plus site fixes for AI crawlers.
- 125 prompts on the first paid plan, more than most rivals at that tier
- Site audits and AI bot traffic sit in the same product as monitoring
- Personas and funnel stages let you see answers the way different buyers get them
The catch: $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan.
From $250/moRead on the official page on Nov 14, 2026Check price at ScrunchRead the Scrunch review
7-day free trial on Core
Evertune 8.1/10
Best for: brands that want visibility tracking wired to ChatGPT ads.
- $60 a month is one of the lowest entry prices with daily monitoring
- Pro samples each prompt 100 times per model, which Evertune says brings the margin of error to about 2 points
- Prompt strategy built on EverPanel, a panel of over 150 million user prompts (brand figure)
The catch: The jump from Starter to Pro is $60 to $800 a month billed annually, and Starter has no data download.
From $60/moRead on the official page on Nov 14, 2026Check price at EvertuneRead the Evertune review
No free trial of the tracker stated; the Ads Agent is free for the first 7 days
Semrush AI Visibility Toolkit 7.8/10
Best for: teams already paying for Semrush who want AI visibility in the same login.
- Sits next to your keyword, backlink and site audit data, so nobody learns a new tool
- Prompt Research works like keyword research for prompts: topic volume, difficulty and intent
- AI Search Health flags pages that block AI crawlers
The catch: Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month.
From $99/moRead on the official page on Nov 14, 2026Check price at SemrushRead the Semrush AI Toolkit review
No free trial for the standalone toolkit; Semrush One has a 7-day trial
Gumshoe AI 7.6/10
Best for: product marketers who think in buyer personas.
- Answers are measured persona by persona, not as one average
- Free sample audit that does not expire
- No annual commitment
The catch: Priced per project, and each extra audit type adds $100 a month on the entry plan.
From $99/moRead on the official page on Nov 14, 2026Check price at GumshoeNo full review yet: facts from the official pricing page.
Free sample audit, no credit card
Compare features
What the first paid plan of each tool includes, side by side.
| Tool | Score | Entry price | Engines on that plan | Included | Refresh | Citations · sentiment · recs | API | Free trial | Link |
|---|---|---|---|---|---|---|---|---|---|
| 9.5/10 | $99/mo Pro · Nov 14 | 17+ engines | 1,200 credits a month, up to 4,800 answers | Hourly to monthly, your choice | Higher plan | Free trial (length not stated) | Check price | ||
| 9.4/10 | $89/mo SE Visible Basic · Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | 75 prompts tracked daily, about 11,250 answers a month | Daily | Paid add-on | 14-day free trial | Check price | ||
| Promptwatch | 9.3/10 | $95/mo Essential · Nov 14 | 10 engines | 50 prompts, 6,000 responses a month | Daily (up to hourly on Business) | Yes | Free trial (length not stated) | Check price | |
| 9.2/10 | $29/mo Lite · Nov 14 | 3 of 7 engines | 20 prompts on 3 engines (2,000 credits a month) | Daily (weekly option on Premium) | Higher plan | 7-day free trial | Check price | ||
| 9.1/10 | $95/mo Starter · Nov 14 | 3 of 8 engines | 50 prompts on 3 models, 4,500 AI answers a month | Daily | Higher plan | Free trial (length not stated) | Check price | ||
| 8.9/10 | $295/mo Starter · Nov 14 | 11 engines | 3,600 credits a month, 1 credit = 1 AI response | Set by your credits: each AI response uses one | Paid add-on | Free plan | Check price | ||
| LLMrefs | 8.8/10 | $79/mo All in One · Nov 14 | 10 engines | 500 prompts, each keyword refreshed at least once a week | Every keyword updated at least once a week | Yes | Free plan + 7-day trial | Check price | |
| 8.7/10 | €99/mo Starter · Nov 14 | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | 50 AI prompts, 1,500 AI answers a month, plus 500 keywords | Daily | Higher plan | 14-day free trial | Check price | ||
| 8.6/10 | Price on request Nov 14 | 7 engines | Custom prompt plan on Enterprise (50 prompts on the 7-day trial) | Daily | Yes | 7-day free trial | Check price | ||
| 8.3/10 | $99/mo Starter · Nov 14 | ChatGPT, Gemini, Google AI Overviews | 50 prompts, 150 answers tracked daily | Daily | No | Free trial (length not stated) | Check price | ||
| 8.2/10 | $250/mo Core · Nov 14 | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | 125 unique prompts, 5,000 responses a month | Not stated as a schedule; the plan is capped at 5,000 responses a month | Higher plan | 7-day free trial | Check price | ||
| 8.1/10 | $60/mo Starter · Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | 5,000 prompt credits a month (Evertune's calculator: 50 prompts on 1 model, 3 samples a day) | Daily monitoring | No | No free trial | Check price | ||
| 7.8/10 | $99/mo AI Visibility Toolkit · Nov 14 | ChatGPT, Google AI Overviews, Google AI Mode | 25 tracked prompts, updated daily | Prompt tracking daily; Brand Performance weekly | Higher plan | No free trial | Check price | ||
| Gumshoe | 7.6/10 | $99/mo Build your own · Nov 14 | Not listed | Priced per project, not per prompt | Weekly monitoring on Build your own, daily on Playbook | No | Free plan | Check price |
Engines, prompts and refresh are those of the entry plan, read on Nov 14, 2026. Pick up to three tools in the comparison tool for the full feature matrix.
Find your tool in 3 questions
Team size, engines, budget. You get the highest-scored tool that fits.
Best match
Rankscale 9.5/10
$99/mo · Buyers who want every engine without a per-engine upsell.
The catch: Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.
Check price at RankscaleRead the Rankscale reviewAlso fits: SE Ranking ($89/mo), Promptwatch ($95/mo).
Rankings for your need
Same data, different weights: the order changes with the job to do.
AEO tools
SE Ranking leads when the job is acting on the data, not just watching it: recommendations, citations and sentiment on the entry plan.
LLM tracking tools
Rankscale wins on coverage and schedule: all six reference engines on the entry plan, checked as often as hourly.
White-label tools
Promptwatch leads on the agency weighting, but its white label needs a custom plan. Rankscale is the first with it on a published plan.
Free tools and trials
Start with a free checker, then a free plan or trial: SE Ranking is the best paid step when the free look is not enough.
Latest reviews
One review per tool: price, plan limits, engines, the catch and the alternatives.
Rankscale review
Buyers who want every engine without a per-engine upsell. The catch: everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix.
SE Ranking review
Getting the most tracked prompts per dollar on a daily schedule. The catch: two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity.
Otterly review
Solo marketers and small teams starting on a small budget. The catch: lite stops at 20 prompts and cannot buy extra credits. The next step up is $189.
Peec AI review
Marketing teams who want a clean daily tracker with unlimited seats. The catch: three models per plan. A fourth engine is a paid add-on, and Claude only comes with Enterprise.
AthenaHQ review
Teams that want every major engine and a content agent in one plan. The catch: $295 a month buys 3,600 AI responses, and the API is a paid add-on on top.
Nightwatch review
SEOs who want Google rankings and AI citations in the same report. The catch: prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99.
Pricing and alternatives guides
What each plan really buys, and where to go when a tool gets too small.
Profound pricing: what the page shows, and what it leaves for the sales call
A free 7-day trial, an Enterprise plan marked "Custom" and one public number for agencies. Here is all of it.
Profound alternatives: 7 tools with a price on the page
Profound quotes on request. These seven publish their plans, from $29 to $295 a month.
Peec AI pricing: what $95, $245 and $495 a month really buy
Four plans, one rule that changes the math: three models per plan. Here is the cost per prompt and per answer.
Peec AI alternatives: 6 tools for when three models are not enough
Peec AI is a good tracker with one hard rule. Here is who beats it on engines, on price and on depth.
Otterly AI alternatives: 6 tools for when 20 prompts run out
Otterly AI is the cheapest way in. These six are where people go when Lite gets too small.
GEO vs SEO: what changes, what stays, and what to measure
Same goal, different scoreboard. SEO counts positions for keywords; GEO counts mentions and citations for prompts.
How we score
One formula for every tool, read on its entry plan. We sell no visibility tool of our own, and no vendor pays for its rank.
Engines covered · 20%Entry price · 15%Price per 1,000 answers · 15%Refresh schedule · 10%Insight depth · 15%Data access · 10%Try before you pay · 10%Seats · 5%
Read the full method Prices checked. Read on official pricing pages on Nov 14, 2026.
Official sources. Plan limits and engine lists quoted from each vendor.
Public method. One formula, eight criteria, weights published.
Links flagged. Some links may be affiliate links; scores never depend on them.
Questions buyers ask
What is an AI visibility tool?
It is software that sends a fixed list of prompts to AI engines such as ChatGPT, Perplexity, Gemini or Google AI Overviews on a schedule, then reports how often your brand is named, where, in what tone and with which sources. Vendors also call these GEO tools, AEO tools or LLM trackers.
Which AI visibility tool is the best?
In our comparison, Rankscale has the highest score (9.5/10): buyers who want every engine without a per-engine upsell. The catch: everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix. The best one for you depends on engines, prompt volume and budget, which is what the selector above is for.
How much do AI visibility tools cost?
Published entry prices in this comparison run from $29/mo (Otterly) to $295/mo (AthenaHQ) a month, read on November 14, 2026. 8 of the 14 tools start between $79 and $99 a month, and Profound quotes on request.
Are GEO tools and AEO tools different products?
No. GEO (generative engine optimization), AEO (answer engine optimization) and AI visibility are three names for the same category. We explain the vocabulary in GEO vs SEO.
How do you score the tools?
With one published formula: 8 criteria read on each vendor's entry plan (engines covered, entry price, price per 1,000 answers, refresh schedule, insight depth, data access, trial, seats). No tool pays to be ranked and a tool without an affiliate program can be No. 1. Details on how we score.