Semrush AI Toolkit in three lines
- If your team already works in Semrush, the AI Visibility Toolkit is the least effort way to start: same login, same projects, AI reports next to your keyword data.
- Judged on its own, it is thin: 25 tracked prompts for $99 a month, one user, one domain, no free trial, and Semrush only names ChatGPT, Google AI Overviews and Google AI Mode.
- Buy it as an add-on to a Semrush habit. As a first AI visibility tool, most rivals track more for the same money.
By Nathan Price, editorial team · facts read on Semrush's official pages on November 14, 2026
Who is Semrush AI Toolkit for, and who should skip it?
A good fit for
- Teams that already pay for Semrush and report from it
- SEOs who want prompt research next to keyword research
- Marketers who want an AI crawlability check inside the Site Audit they already run
Not for
- Anyone who wants to try before paying: the standalone toolkit has no free trial
- Teams with several users: each extra user is another $99 license
- Brands whose buyers ask Perplexity, Claude or Copilot
How much does Semrush AI Toolkit cost?
Semrush sells AI visibility two ways. The AI Visibility Toolkit alone is $99 a month: 1 project, 1 domain for Brand Performance, 25 tracked prompts, 300 daily queries in the AI Analysis reports, 1,000 daily queries in Prompt Research, AI checks on up to 100 pages in Site Audit and 10 CSV exports a day. Semrush states plainly that it has no free trial.
Semrush One bundles the SEO Toolkit and AI visibility: Starter is $199 a month ($165.17 billed annually) with 50 prompts, Pro+ is $299 ($248.17 billed annually) with 100 prompts, Advanced is custom. Semrush One does have a 7-day free trial. So "semrush one or the toolkit?" has a simple answer: the toolkit if you already have an SEO subscription, the bundle if you are starting from zero.
| Plan | Price per month | What it includes | Engines |
|---|---|---|---|
| AI Visibility Toolkit | $99/mo | 1 project, 1 domain for Brand Performance, 25 tracked prompts, 300 daily queries in AI Analysis, 1,000 daily queries in Prompt Research, AI checks on 100 pages, 10 CSV exports a day; one license per user | ChatGPT, Google AI Overviews and Google AI Mode are the platforms Semrush names |
| Semrush One Starter | $199/mo ($165.17/mo billed annually) | SEO Toolkit + AI Visibility: 50 prompts tracked daily, 5 websites, 500 keywords, 1 domain for AI brand performance, MCP access | Same platforms |
| Semrush One Pro+ | $299/mo ($248.17/mo billed annually) | 100 prompts tracked daily, 15 websites, 1,500 keywords | Same platforms |
| Semrush One Advanced | Custom | Talk to sales; 40+ websites, 5,000+ keywords, API data integration | Same platforms |
Prices and limits read on semrush.com/kb/1493-ai-visibility-toolkit on November 14, 2026. 50 extra tracked prompts: $60 a month. Extra domain or location for Brand Performance: $99 a month. Extra user license: $99 a month.
What does Semrush AI Toolkit actually do?
Visibility Overview: a benchmark for any domain
Type a domain and you get its AI Visibility Score, mentions and cited pages, worldwide or by country. Semrush says the score compares how often a brand is mentioned with the median for its main competitors, which it identifies itself. Because it runs on Semrush's own prompt database, it works on competitors too, without setting up tracking first.
Prompt Tracking: your 25 prompts, every day
This is the tracker proper. You choose prompts and follow your visibility day by day, on platforms Semrush names as Google AI Mode and ChatGPT. Twenty-five is not many: enough for one product line and a handful of comparison questions. Fifty more prompts cost $60 a month.
Brand Performance: share of voice and sentiment
A set of weekly reports on how AI platforms describe you against competitors: share of voice, sentiment and the narratives behind them, ending with strategic recommendations. One domain is included; each extra domain or location is $99 a month.
Prompt Research and AI Search Health
Prompt Research is keyword research for prompts: topic volume, difficulty and intent. AI Search Health is a widget in Site Audit that flags technical issues that can block AI crawlers. Neither is unique in this market, but having both next to your existing SEO data saves a tool.
Which AI engines does Semrush AI Toolkit track?
The Semrush pages we read name ChatGPT, Google AI Overviews and Google AI Mode. Semrush does not publish a longer list there, so we do not credit it with Perplexity, Gemini, Claude or Copilot. If one of those matters to you, ask Semrush before buying.
| Engine | On the AI Visibility Toolkit plan |
|---|---|
| ChatGPT | Listed |
| Perplexity | Not listed on this plan |
| Gemini | Not listed on this plan |
| Google AI Overviews | Listed |
| Google AI Mode | Listed |
| Claude | Not listed on this plan |
| Microsoft Copilot | Not listed on this plan |
What are the limits of each plan?
Data freshness differs by report: Visibility Overview, Competitor Research and Prompt Research update daily on a rolling basis, Prompt Tracking updates daily, Brand Performance weekly. The hard limits are the ones that cost money: 25 prompts, 1 domain, 1 user, 10 CSV exports a day.
What you get on the AI Visibility Toolkit plan
- Price: $99/mo
- Volume: 25 tracked prompts, updated daily
- Engines: Semrush names ChatGPT, Google AI Overviews and Google AI Mode. It does not publish a longer list on the pages we read.
- Refresh: Prompt tracking daily; Brand Performance weekly
- Seats: One license per user ($99 for each extra user)
- Free trial: No free trial
Integrations, API and export
Exports are CSV, capped at 10 a day. MCP access is listed with Semrush One, and API data integration with the Advanced plan. For agencies, the Pro Report add-on ($20 a month) adds branding and white-labeling to reports.
How do you get started?
If you have a Semrush account, the toolkit is a purchase inside it: no new project structure to learn. On an annual Semrush subscription the toolkit is billed as a one-time prorated amount for the rest of your term, not monthly, so check the date of your renewal before adding it.
Which costs are easy to miss?
- Each extra user: $99 a month.
- Each extra domain or location for Brand Performance: $99 a month.
- 50 extra tracked prompts: $60 a month.
- Added to an annual plan, the toolkit is charged upfront for the remaining months.
Questions to ask Semrush before you sign
- Which AI platforms are covered today beyond ChatGPT, AI Overviews and AI Mode?
- If I move to Semrush One later, is the toolkit fee credited?
- Can prompts be shared across the users on my account?
Strengths and the catch
What we like
- Sits next to your keyword, backlink and site audit data, so nobody learns a new tool
- Prompt Research works like keyword research for prompts: topic volume, difficulty and intent
- AI Search Health flags pages that block AI crawlers
- Published limits and add-on prices, no sales call
The catch
- Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month.
- Not for: anyone who needs Perplexity, Claude or Copilot by name, or more than a handful of prompts on a small budget
Why 7.8 out of 10?
The score comes from one published formula, applied to the AI Visibility Toolkit plan as Semrush describes it. Semrush AI Toolkit ranks No. 13 of 14.
| Criterion | Weight | Points out of 10 | What we read |
|---|---|---|---|
| Engines covered | 20% | 5.0 | ChatGPT, Google AI Overviews, Google AI Mode |
| Entry price | 15% | 8.0 | $99/mo |
| Price per 1,000 answers | 15% | 2.7 | $132.00 per 1,000 answers |
| Refresh schedule | 10% | 9.0 | Prompt tracking daily; Brand Performance weekly |
| Insight depth | 15% | 10.0 | citations, sentiment, competitors, recommendations |
| Data access | 10% | 5.0 | 10 CSV exports a day; MCP access comes with Semrush One |
| Try before you pay | 10% | 3.0 | No free trial |
| Seats | 5% | 3.0 | 1 seat |
Which alternatives should you compare with Semrush AI Toolkit?
Its closest rivals, plus the top of our ranking. Same formula, same date.
| Tool | Score | Entry price | Engines on that plan | The catch |
|---|---|---|---|---|
| 9.5/10 | $99/mo (Pro), Nov 14 | 17+ engines | Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix. | |
| 9.4/10 | $89/mo (SE Visible Basic), Nov 14 | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot | Two products, one name: the tracker inside SE Ranking has 25 prompts, the standalone SE Visible has the plans above. And no Perplexity. | |
| 8.6/10 | Price on request, Nov 14 | 7 engines | No public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales. | |
| 7.8/10 | $99/mo (AI Visibility Toolkit), Nov 14 | ChatGPT, Google AI Overviews, Google AI Mode | Only 25 tracked prompts for $99, no free trial, and every extra user or domain costs another $99 a month. |
- Semrush AI Visibility Toolkit vs SE Ranking AI Visibility Tracker: the head-to-head on price, engines and limits.
- Profound vs Semrush AI Visibility Toolkit: the head-to-head on price, engines and limits.
- White label SEO software for AI visibility: what agencies can really rebrand: Semrush AI Toolkit is No. 8 of 8.
- GEO vs SEO: what changes, what stays, and what to measure.
- Open Semrush AI Toolkit in the comparison tool with SE Ranking and Profound.
Semrush AI Toolkit: frequently asked questions
What is the Semrush AI Visibility Toolkit?
It is Semrush's set of AI search reports: Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Health check in Site Audit. It is sold alone at $99 a month or inside Semrush One.
Is the AI Visibility Toolkit included in Semrush One?
Yes. Semrush One bundles the SEO Toolkit and the AI Visibility Toolkit: Starter at $199 a month includes 50 tracked prompts and Pro+ at $299 includes 100.
Is there a free trial?
Not for the standalone toolkit: Semrush says a paid subscription is required. Semrush One has a 7-day free trial.
How does it compare with SE Ranking?
SE Ranking's standalone tracker costs less and tracks three times the prompts. See Semrush AI Visibility Toolkit vs SE Ranking.
Sources
Official pages read on November 14, 2026: semrush.com/kb/1493-ai-visibility-toolkit, semrush.com/pricing/seo-ai-search, semrush.com/ai-seo/overview, semrush.com/one. This review covers AI Visibility Toolkit (sold alone or inside Semrush One). Vendors change plans often; the vendor's pricing page is the reference.