Nightwatch in three lines
- Nightwatch is a rank tracker first. Its AI tracking comes included in every plan and connects AI citations to the Google positions of the pages cited, which is a useful way to look at the problem.
- Starter is €99/mo (EUR 79 billed yearly): 500 keywords, 50 AI prompts and 1,500 AI answers a month, with a 14-day trial and no per-seat fees.
- A good deal if you need both kinds of tracking. If you only want AI visibility, you are paying for a rank tracker you will not use.
By Nathan Price, editorial team · facts read on Nightwatch's official pages on November 14, 2026
Who is Nightwatch for, and who should skip it?
A good fit for
- SEOs and agencies who want Google rankings and AI citations in one report
- Teams that need Perplexity on the first plan
- Agencies that want white label reports on a published plan
Not for
- Teams that want AI tracking only
- Buyers who need more than 1,500 AI answers a month at entry level
- US finance teams who would rather not be billed in euros
How much does Nightwatch cost?
Nightwatch lists its prices in euros. Starter is EUR 99 a month (EUR 79 billed yearly): 500 keywords, 50 AI prompts, 1,500 AI answers a month, 5 websites. Professional is EUR 199 (EUR 159 yearly): 2,500 keywords, 150 AI prompts, 4,500 answers, 25 websites, white label reports, API access and Looker Studio. Agency is EUR 499 (EUR 399 yearly): 7,500 keywords, 500 AI prompts, 15,000 answers, 100 websites. Enterprise is custom. Every plan has a 14-day free trial with no credit card.
We show the euro price as listed and do not convert it. For the score only, our formula converts it with the European Central Bank reference rate (see how we score).
| Plan | Price per month | What it includes | Engines |
|---|---|---|---|
| Starter | €99/mo (€79/mo billed annually) | 50 AI prompts, 1,500 AI answers a month, 500 keywords tracked daily, 5 websites, 5 competitors per site, 1,000 site audit pages | ChatGPT, Gemini, Perplexity, AI Mode, AI Overview |
| Professional | €199/mo (€159/mo billed annually) | 150 AI prompts, 4,500 AI answers a month, 2,500 keywords, 25 websites, white label reports, API access, Looker Studio | Same 5 |
| Agency | €499/mo (€399/mo billed annually) | 500 AI prompts, 15,000 AI answers a month, 7,500 keywords, 100 websites, dedicated account manager | Same 5 |
| Enterprise | Custom | 20,000+ keywords, custom AI prompts, SSO | Adds Claude |
Prices and limits read on nightwatch.io/pricing on November 14, 2026.
What does Nightwatch actually do?
Visibility by AI platform
One score per engine, side by side, updated daily: an easy way to spot that you are strong in one assistant and absent from another. Nightwatch tracks position within list-style answers too, not only presence.
Entity visibility
For each tracked prompt, which brands the answer names and how that changed over 7 days. Competitors are capped per site (5 on Starter, 10 on Professional, 15 on Agency).
Citation Intelligence
Nightwatch maps each citation back to its source URL and shows it next to that URL's Google ranking. Its argument is that engines often cite what ranks well, so when a position drops, the citation often follows. You get visibility, average position, share of voice and sentiment as the four AI metrics.
Which AI engines does Nightwatch track?
Every plan lists ChatGPT, Gemini, Perplexity, AI Mode and AI Overview. Claude appears on the Enterprise plan only, although Nightwatch's marketing page mentions it more broadly; we go by the pricing table.
| Engine | On the Starter plan |
|---|---|
| ChatGPT | Listed |
| Perplexity | Listed |
| Gemini | Listed |
| Google AI Overviews | Listed |
| Google AI Mode | Listed |
| Claude | Not listed on this plan |
| Microsoft Copilot | Not listed on this plan |
What are the limits of each plan?
AI prompts (50, 150, 500) and AI answers a month (1,500, 4,500, 15,000) are the AI limits. 1,500 answers for 50 prompts is 30 per prompt a month: one run a day on one engine, or less often on several. Keywords, websites and competitors per site are the SEO limits. Seats are not limited.
What you get on the Starter plan
- Price: €99/mo (€79 a month billed annually)
- Volume: 50 AI prompts, 1,500 AI answers a month, plus 500 keywords
- Engines: ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overview on every plan; Claude appears on Enterprise only.
- Refresh: Daily
- Seats: No per-seat fees
- Free trial: 14-day free trial
Integrations, API and export
Reports are included on every plan and Nightwatch says white-label reporting is not a per-seat add-on; the pricing table lists white label reports, API access and Looker Studio from Professional. A Google Analytics integration is on Starter. An SEO MCP server is among the tools on every plan.
How do you get started?
Start the 14-day trial (no card), add a site, import keywords, then add AI prompts; the prompt research tool suggests the questions buyers put to assistants about your category.
Which costs are easy to miss?
- Currency: you pay in euros.
- White label and API need Professional (EUR 199).
- The AI allowance grows slowly: 150 prompts cost EUR 199.
Questions to ask Nightwatch before you sign
- Can I buy more AI answers without changing plan?
- Is billing in US dollars possible?
- On which plans is Claude tracked?
Strengths and the catch
What we like
- One subscription covers classic rank tracking (500 keywords) and 50 AI prompts
- Citation Intelligence shows which URLs the engines cite next to how those URLs rank on Google
- Perplexity is included from the first plan
- 14-day trial, no card, no per-seat fees
The catch
- Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99.
- Not for: teams that only want AI tracking and will not use the rank tracker they are paying for
Why 8.7 out of 10?
The score comes from one published formula, applied to the Starter plan as Nightwatch describes it. Nightwatch ranks No. 8 of 14. Its score sits 0.1 below the calculation because of our published tie-break: two tools never show the same score.
| Criterion | Weight | Points out of 10 | What we read |
|---|---|---|---|
| Engines covered | 20% | 8.0 | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews |
| Entry price | 15% | 7.9 | €99/mo |
| Price per 1,000 answers | 15% | 4.9 | $72.94 per 1,000 answers |
| Refresh schedule | 10% | 9.0 | Daily |
| Insight depth | 15% | 10.0 | citations, sentiment, competitors, recommendations |
| Data access | 10% | 5.0 | Reports on every plan; API and Looker Studio from Professional |
| Try before you pay | 10% | 9.0 | 14-day free trial |
| Seats | 5% | 10.0 | Unlimited |
Which alternatives should you compare with Nightwatch?
Its closest rivals, plus the top of our ranking. Same formula, same date.
| Tool | Score | Entry price | Engines on that plan | The catch |
|---|---|---|---|---|
| 9.5/10 | $99/mo (Pro), Nov 14 | 17+ engines | Everything runs on credits and engines burn them at different rates, so the real prompt count depends on your mix. | |
| 8.7/10 | €99/mo (Starter), Nov 14 | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | Prices are listed in euros, and 1,500 AI answers a month is a small allowance for EUR 99. | |
| 8.3/10 | $99/mo (Starter), Nov 14 | ChatGPT, Gemini, Google AI Overviews | Three engines only until Enterprise, sentiment starts at the Growth plan and Starter has a single seat. |
- Semrush AI Visibility Toolkit vs SE Ranking AI Visibility Tracker: two of its rivals side by side.
- Profound vs Semrush AI Visibility Toolkit: two of its rivals side by side.
- Answer engine optimization tools, ranked by what they help you fix: Nightwatch is No. 8 of 10.
- LLM SEO tools: the best LLM tracking tools by engine coverage: Nightwatch is No. 9 of 10.
- GEO vs SEO: what changes, what stays, and what to measure.
- Open Nightwatch in the comparison tool with Rankscale and Writesonic.
Nightwatch: frequently asked questions
What is Nightwatch?
Nightwatch is a rank tracker for Google, Bing, YouTube and other search engines that also tracks brand visibility in AI assistants and connects AI citations to keyword rankings.
How much does Nightwatch cost?
Starter is EUR 99 a month (EUR 79 billed yearly), Professional EUR 199 and Agency EUR 499, read on Nightwatch's pricing page on November 14, 2026. Prices are listed in euros.
Does Nightwatch track LLMs?
Yes: ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overview on every plan, with 50 AI prompts on Starter.
Is Nightwatch a good rank tracker for agencies?
It has no per-seat fees and white label reports from Professional. For AI visibility alone, compare it with the tools in our white-label ranking.
Sources
Official pages read on November 14, 2026: nightwatch.io/pricing, nightwatch.io/ai-tracking. This review covers AI Tracking (included in every Nightwatch rank tracker plan). Vendors change plans often; the vendor's pricing page is the reference.