125 prompts on the first paid plan, more than most rivals at that tier
Site audits and AI bot traffic sit in the same product as monitoring
Personas and funnel stages let you see answers the way different buyers get them
The catch: $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan.
7-day free trial on Core
The verdict in 30 secondsBoth aim at larger brands, but Scrunch lets you in at a published $250/mo with a 7-day trial, while Profound goes from free trial straight to a custom Enterprise quote. Scrunch's angle is fixing how AI agents read your site; Profound's is depth of insight and agents that do marketing work.
By Nathan Price, editorial team · facts read on the official pages of Profound and Scrunch on November 14, 2026
50 unique prompts run daily for 7 days, 1 language, 1 region, limited AI Marketer credits, no history, no exports, no API
Enterprise
Custom
Tailored prompt plan, daily tracking, all-time history, CSV and JSON exports, API, SSO/SAML, SOC 2, dedicated support
Agency Growth (agencies only)
$399/mo per client workspace
Self-serve plan for agencies: 10 pitch workspaces a month and 5 agency seats. Each full client workspace is an add-on at $399 a month: 100 unique prompts run daily, 400 agent credits a month, CSV and JSON exports, no API
125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace, 5 user licenses, 5 competitors, 1 country, 1 persona, email support
Enterprise
Custom
Custom prompts, responses, workspaces and licenses, AXP (Agent Experience Platform), API, Looker Studio, SSO (SAML, OIDC), dedicated account team
Scrunch Core is concrete: $250 a month for 125 unique prompts, 5,000 responses, 5 site audits, 1 brand workspace and 5 user licenses on ChatGPT, Perplexity, Google AIO and Copilot. Gemini, Claude, Google AI Mode, Meta AI and Grok are Enterprise. Pricing is per brand, so a second brand is a second subscription.
Answer Engine Insights overview: visibility score over time and share of voice against competitors. Source: Profound.
Which AI engines does each one track?
Profound: Up to 10 answer engines on Enterprise; the free trial covers ChatGPT, Gemini and Google AI Overviews. Copilot is not on the list.
Scrunch: Core covers ChatGPT, Perplexity, Google AIO and Copilot. Gemini, Claude, Google AI Mode, Meta AI and Grok are Enterprise.
Profound gives a fuller free look (50 prompts run daily for 7 days) but no paid plan you can buy without sales. On Enterprise it lists up to 10 engines, all-time history, CSV and JSON exports, an API and unlimited seats.
Monitoring dashboard on scrunch.com: presence, citations and competitive position. Source: Scrunch.
Prompts, refresh and data: where are the limits?
Profound: Custom prompt plan on Enterprise (50 prompts on the 7-day trial). Daily. Unlimited seats on both plans. CSV and JSON exports and API on Enterprise; none on the trial.
Scrunch: 125 unique prompts, 5,000 responses a month. Not stated as a schedule; the plan is capped at 5,000 responses a month. 5 user licenses on Core. No API, Looker Studio or MCP on Core; all three are Enterprise.
Where they differ in philosophy: Scrunch spends much of its product on the site itself (audits, bot traffic, page optimizations and, on Enterprise, the Agent Experience Platform). Profound spends it on research and execution (prompt volumes, agents, fact checking).
Which one should you choose?
Choose Profound if
You need the widest engine list on one contract
Prompt Volumes and AI Marketer agents are the reason you are looking
You want unlimited seats from day one
Your security team asks for SSO/SAML and SOC 2
Choose Scrunch if
You want a published entry price and a trial of the paid plan
Your problem is technical: bots that cannot read your pages
One brand, 125 prompts and 4 engines are enough to start
You are interested in serving an AI-ready version of your site (AXP, on Enterprise)
The catch with Profound: no public price. After the 7-day trial the only paid plan is Enterprise, quoted by sales. The catch with Scrunch: $250 a month covers one brand and four engines; Gemini and Claude need the Enterprise plan.
Scrunch publishes $250 a month for Core. Profound publishes no paid price, so the two cannot be compared on cost without a quote.
Which engines does each cover?
Scrunch Core: ChatGPT, Perplexity, Google AIO and Copilot (9 LLMs on Enterprise). Profound: up to 10 answer engines on Enterprise, 3 on the free trial.
Do both have a free trial?
Yes, 7 days each. Scrunch's trial is of the Core plan; Profound's is a separate Trial plan with 50 prompts and 3 engines.
Prices checked. Read on official pricing pages on Nov 14, 2026.
Official sources. Plan limits and engine lists quoted from each vendor.
Public method. One formula, eight criteria, weights published.
Links flagged. Some links may be affiliate links; scores never depend on them.
Profound: higher scoreProfound8.6/10On request · checked Nov 14
